November 1999 to March 2009
MRM is a digital agency that builds websites for huge global clients such as Intel, Microsoft and Unilever.
As a user experience architect, I designed the structure of (mostly big and complicated) websites, thinking about what users would need and expect. I also wrote proposals and content strategies, did site audits, and created user journeys, site maps, wireframes and functional specifications to show how sites would work, and ran user testing sessions to find out what could be improved.
Unlike most UEAs, I also wrote and edited copy – useful on small projects, as I could develop a whole site from site map to final page copy.
Good accessibility was always a requirement and we agreed early on that what’s good for disabled users is good for everyone: clear, concise, user-focused text, logical, hierarchical headings, and sites that can work without pictures and plug-ins.
Although I didn’t build the sites – the technical team did that – I gained a good understanding of what can and can’t be done online; I learned how to work with both coders and designers, and I can design an effective user interface. On smaller sites, I can find cost-effective solutions. I am aware of the possibilities and the limitations of the digital environment.
Went from full-time to part-time, then made redundant.