In 2012 the rebranded site launched, so I was back to building pages, editing copy, and refining the site’s structure and usability. I was also been giving some of the other website editors training in writing for the web – writing clear English, structuring copy so that it’s less effort for the reader, using best practice for accessibility, and following the EST’s house style. I hadn’t done website training since 2004, so this was very enjoyable: the challenge was to make it less like an exam and more like a pub quiz.

My role was scaled down, so I was looking for other work to supplement it.