Freelance UX for the Energy Saving Trust

In 2012, the Energy Saving Trust was rebranding itself as a charitable foundation with a business arm. As they needed to refresh the website, I and my colleagues in the marketing team wanted to take the opportunity to improve the functionality too, which included a radical rethink of how we used the CMS’s translation mechanism. Neither the design team nor the technical agency had a UX, so I took on that role, writing functional specifications for the new elements, working out some of the technical integration into eZpublish, a CMS I had got to know very well, and doing the liaison between design and tech and the client that’s such a fundamental part of a UX’s job. After that, I worked on the IA and taxonomy for the site, and planned how to do the back-end restructure.